The whiskey brand and distillery were founded by Phil Prichard, who is now the company's master distiller. He named it after his ancestor Benjamin Prichard, who operated a distillery in Davidson County, Tennessee, in the early 1800s.
The first Prichard's Distillery location was opened in an old schoolhouse in Kelso in 1997, making it the first new legal distillery to open in the state since the repeal of Prohibition. A second Prichard's distillery opened in May 2014 in Nashville, Tennessee, on the grounds of the Fontanel mansion in Whites Creek neighborhood. Both sites have distillery tours. The Fontanel site was owned by country music singer Barbara Mandrell from 1987 to 2002, and since 2010, it has been a tourist attraction, including a winery, zip lines, hiking, an amphitheater with live concerts, lodging, dining, shopping, and a tour of the Mandrell mansion, which is one of the largest log homes in the world.
Prichard's rums come from American molasses sourced from Louisiana.