Joseph Magnus

More than 125 years after the doors to his distillery were first opened, his whiskies are still heralded as the most remarkable spirits for the most remarkable people.

Magnus’ story begins all the way back in the young, war-torn America of the middle nineteenth century. In the midst of the Civil War in 1864, young Magnus received news that his father had been killed in battle. With three younger siblings to take care of, he matured quickly and took on the responsibility of caring for his siblings. His late father had been a merchant, and Magnus took after him to become a savvy businessman. He soon discovered a niche market for wholesale liquors, and by the time he was twenty-six he had painstakingly built up a liquor empire based out of Cincinnati, Ohio.

Magnus prided himself not only on the quality and age of his spirits, but on intelligent and honorable business methods. Excellent whiskey, he recognized, was more than simply a pleasant experience for the drinker – it was a means of promoting good conversation, close fellowship, and “the interchange of kindly deeds and pleasant thoughts.”

The drinkers of Murray Hill Club Whiskey were, in accordance with Joseph’s vision, people of discriminating taste and mature judgement. Joseph actively introduced his whiskey into the leading bars, hotels, cafes, and groceries of his day. Local newspapers were peppered with advertisements for this new whiskey, which quickly earned great acclaim. He encouraged readers to sample just a taste, for “give this whiskey a trial once, and you’ll take no other brand.”