LALO Tequila is named in honor of Eduardo "Lalo" González, the son of Don Julio González and the father of co-founder and maestro tequilero, who is also named Lalo. Lalo continues as the third generation of his tequilero family with a bold new approach to perfecting blanco tequila. Created from his desire to create a truly pure blanco tequila, LALO Tequila embodies Mexico's essence into every sip. LALO Tequila is beloved for its crisp, pure taste, produced in the Jalisco Highlands and crafted from only 3 ingredients; agave, yeast, and water with no barrel or additives.